Web designer that specializes in creative thinking and strategic problem-solving.
Let's build a strategy for your business growth.
I believe a great website starts with understanding your vision.
Why trust me with your website and SEO?
I create websites that are both beautiful and effective, combining clean design with a strategy that drives traffic and gets results.
- 20 years in web design and development.
- I focus on building websites optimization.
- Focused on your real business goals.
- Direct communication.
- Foundation built for the long haul.
Optimizing Everything
Websites, Cars, and the Human Body
Hi, I’m Ed.
I’m a freelance web designer, SEO strategist, and software developer in Simi Valley CA, equipped with over 20 years of experience. I build fast, modern websites that don’t just look great — they convert and rank.
When I’m not building sites, I’m under the hood of a classic JDM car or working on my next fitness goal. This site brings it all together: work, life, passion.
Ready for local web design?
I build high-performing websites for businesses everywhere. With a proven, collaborative process, your location is no obstacle to your success.
Website Design & Solutions
I create stunning, responsive websites that are custom-built to meet your specific needs and deliver a seamless experience on every device.
Search Engine Optimization
I use proven SEO strategies to boost your search engine rankings, helping you get noticed by the right customers and driving more targeted traffic to your site.
Driving More Conversions
I enhance your website to turn more visitors into customers by optimizing every step of their journey and increasing engagement.
Mobile Speed & User Experience
A seamless mobile experience is essential for keeping visitors engaged and improving your search rankings
Automating Your Digital Marketing
I use digital strategy and automation to help your business run more efficiently. By creating smart workflows and funnels, you can save time and enhance your business processes.
Relationships
Results
Honest Reviews
My results speak for themselves, but my clients’ testimonials tell the full story. See what real businesses have to say about the long-term partnerships, measurable outcomes, and trusted results I’ve delivered.
What are my passions outside of my job?
My approach to web design is deeply influenced by two core passions: classic cars and a commitment to health. I believe that building a great website is much like restoring a classic automobile—it requires meticulous attention to detail, a focus on timeless craftsmanship, and a solid, well-structured foundation. Similarly, my dedication to health emphasizes the importance of building a robust and sustainable framework for long-term success.
This unique perspective allows me to create websites that are not only visually appealing but are also built with a healthy, durable structure designed to perform flawlessly and achieve lasting results for your business.
Just as classic cars are built with meticulous attention to detail and timeless aesthetics, I build websites with a focus on enduring craftsmanship. My design philosophy prioritizes clean, elegant visuals and a user experience that will remain effective and appealing for years to come.
A high-performing website, like a healthy body, is built on a strong foundation. I ensure every site I create is built with a robust, well-structured framework. This focus on a “healthy” code and architecture guarantees flawless performance, reliability, and long-term success.
My passion for the mechanics of classic cars drives my commitment to performance in web design. I optimize every aspect of your site—from speed to SEO—to ensure it runs flawlessly, attracts the right traffic, and delivers tangible business results.
Just as health is about long-term well-being, my work is about building websites that can grow with you. I create sustainable and scalable solutions that are not only effective today but are also built to adapt and evolve alongside your business, ensuring lasting success.
Built, Not Bought
Restorations of Body and Machine
Discipline in Motion: From JDM Builds to Personal Rebuilds
Whether it’s rebuilding a classic engine or redesigning a healthier lifestyle, progress is powered by patience, precision, and purpose. Here’s how I’ve brought both to life.
True transformation doesn’t happen overnight—and it can’t be bought. It’s earned through consistency, patience, and a willingness to rebuild from the inside out.
Whether I’m wrenching on a 1988 Honda CRX or reshaping my health one pound at a time, the philosophy stays the same: show up, put in the work, and trust the process.
Over the last few years, I’ve brought classic cars back to life and dropped over 80 pounds by making small, intentional changes that compound over time. No shortcuts. No gimmicks. Just real results—both in the garage and in the mirror.
The Results So Far - Proven by Progress
- Rebuilt 4 classic rides from the frame up
- 1988 Toyota Pickup, 1989 Honda CRX Si, 1991 Jeep Wrangler, and 2002 Infiniti G20
- Lost 50+ lbs through real food and daily discipline
- No fad diets, just clean eating, smart timing, and staying active
- Same mindset: build it, don’t buy it
- Earned every step of progress through effort, not shortcuts—because real growth is built, not bought
Navigating Complexity
From Code to Cars to Calories: A Unified Approach
Whether it’s code, carbs, or camshafts, the path to clarity always follows the same principles. Complexity doesn’t mean chaos—it just needs a system. Here’s how I break it down across everything I build, fix, or improve:
Diagnosis Before Action
Diagnosis Before Action
You don’t fix what you don’t understand. Whether debugging code, tuning an engine, or adjusting a diet, the first step is always careful observation and honest assessment.
Systems Over Hacks
Systems Over Hacks
Quick fixes never last. I build sustainable systems—whether it’s a content strategy, a workout routine, or a wiring harness—that are meant to scale, adapt, and endure.
Iteration Builds Mastery
Iteration Builds Mastery
Complex problems rarely get solved in one pass. Progress happens through trial, feedback, and steady refinement. In the gym, garage, or digital space, it’s the small adjustments that lead to major gains.
Discipline Beats Motivation
Discipline Beats Motivation
Motivation fades—discipline sticks. Showing up consistently, even when it’s boring or tough, is the real secret to long-term results. That’s how projects get finished, goals are hit, and habits are formed.
My Car Portfolio
