From high-performance websites to classic car restorations and personal transformation, I bring the same hands-on passion and relentless drive to every challenge I take on.
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1-805-203-0445
Passion. Precision. Purpose.
Fueled by Passion. Built with Purpose.
Hi, I’m Ed — the creator of EdFang.com. I’m a web designer, car enthusiast, and someone who has lost over 80 pounds by rebuilding my health the same way I rebuild classic machines: with discipline, strategy, and vision. This site isn’t just about services — it’s a reflection of how I approach life, work, and progress.
My Background
My background started in tech and design, where I’ve helped brands and businesses build high-performing, optimized websites. But beyond the screen, I’ve always had a love for classic JDM vehicles — and a personal mission to improve every day, physically and mentally. My journey blends all of that together: code, cars, and commitment.
Digital, Mechanical, and Personal
The Driving Philosophy Behind My Builds
Philosophy
In a world obsessed with shortcuts and surface-level results, I’ve learned that the most meaningful transformations come from the inside out — whether it’s designing a high-performing website, reviving a classic car, or rebuilding my own health. I believe in doing the work, mastering the fundamentals, and respecting the process.
To me, “Build it, don’t buy it” isn’t just about cars — it’s a mindset. It means crafting solutions by hand, making thoughtful decisions, and embracing long-term growth over quick fixes. I don’t outsource my passion. I study, I iterate, and I put in the time — because that’s what creates real value.
When I design a website, it’s tailored — never templated. When I work on a car, every bolt has meaning. And when I approach health, it’s about fueling with intention, not hacks. I’ve learned that consistency beats intensity, and clarity beats complexity.
This philosophy shapes every part of my life. It’s not always fast, but it’s always forward. That’s what EdFang.com stands for.
What Drives Me
Every project I take on, every car I restore, and every step I take in my fitness journey is powered by the same driving force: the belief that growth is built — not bought. Here’s what that looks like in each area of my life:
💻 Web Design & SEO: I specialize in building clean, mobile-optimized websites that drive conversions — because your online presence should work as hard as you do.
🚗 Classic JDM Restorations: I’m currently restoring a 1988 Toyota Pickup, 1989 Honda CRX, 1991 Jeep Wrangler, and 2002 Infiniti G20 — each one tells a story of craftsmanship, patience, and growth.
💪 Fitness & Weight Loss: I lost 50+ pounds by cutting through the noise — no gimmicks, no supplements — just real food, discipline, and consistency.
Whether it’s launching a high-performing website, restoring a forgotten classic, or transforming my health — it all comes down to intention, persistence, and pride in the process. I don’t chase trends or take shortcuts. I build, refine, and grow — because true results are earned. What drives me is simple: progress with purpose.
Partnering for Impact
Digital Expertise & Collaborative Leadership in Web, SEO, and Branding
In addition to building EdFang.com, I stay deeply connected to the business world through strategic partnerships and leadership roles. As a managing partner in both Dan L Consulting LLC and Local Root Marketing, I collaborate with entrepreneurs, small businesses, and marketing teams to solve real-world problems with creative, scalable solutions. These roles allow me to apply my skills beyond personal projects — bringing hands-on experience in business operations, digital growth, and strategic development to everything I do.
Dan L Consulting LLC
At Dan L Consulting, we work closely with entrepreneurs and organizations to improve operational efficiency, develop scalable systems, and guide strategic decision-making. From internal workflows to customer experience, our goal is to simplify complexity and build businesses that last. I bring a hands-on approach rooted in tech, design thinking, and process automation — always with an eye toward sustainable growth.
Website: Dan L Consulting LLC
Local Root Marketing
Local Root Marketing is a digital-first agency that helps small and mid-sized businesses build stronger online presences. We focus on local SEO, content strategy, and conversion-optimized websites that don’t just look good — they perform. I lead digital strategy, overseeing everything from keyword planning to user experience design. Our mission is simple: help local businesses compete like giants.
Website: Coming Soon
Why It Matters
These partnerships fuel the work I do at EdFang.com. They give me firsthand insight into what modern businesses need, what customers expect, and how to design tools that make a real impact. Whether I’m building a site for a startup or restoring a car in my garage, it all comes back to the same principle: do it with purpose — and do it well.
Design Drive Dedication
What Others Say About My Work Ethic and Impact
Stay In Touch
If you’re looking for someone who understands complexity — in design, performance, or life — and knows how to simplify and execute with clarity, let’s talk.