From Website Optimization to JDM Restorations and 50+ lbs Lost — I Build What Matters
Where Code, Cars, and Commitment Collide
Call Us Today:
1-805-203-0445
Digital Projects
Custom websites and SEO strategies built to perform.
EdFang.com (This Site)
A fully custom site built to represent a multi-dimensional brand — merging personal story, client-facing services, and deep content strategy.
- Designed for performance (mobile-first, fast loading)
- SEO strategy built-in: keywords, content clusters, CTAs
- Includes visual identity, logo design, and branded assets
Dan L Consulting LLC
Developed a modern, minimal site focused on B2B clarity and conversion
- Simplified UX for mobile and executive users
- Created branded icon set and illustrations
- Built out modular CMS to scale content easily
Local Root Marketing
Overhauled user experience and SEO architecture for a local-first marketing agency.
- Improved site speed by 43%
- Integrated funnel tied to Google Business Profile
- Increased organic traffic by 67% in 3 months
Digital Design & SEO That Drives Results
From custom-built websites to data-driven SEO strategies, my digital projects are designed to deliver performance, usability, and measurable results. Each site I develop is optimized for speed, mobile responsiveness, and user engagement — tailored specifically to the goals of small businesses and entrepreneurs. Whether it’s increasing organic traffic, improving conversions, or building from scratch, I focus on clean code, intuitive design, and long-term digital growth. These case studies showcase how thoughtful design and strategic SEO can transform online presence into real business impact.
JDM Restorations
Custom websites and SEO strategies built to perform.
Built with Precision, Driven by Passion
Restoring classic JDM vehicles isn’t just about turning wrenches — it’s about reviving stories, preserving history, and building something truly personal. From the stripped-down simplicity of the 1988 Honda CRX to the rugged soul of the 1991 Jeep Wrangler, and the refined utility of the 2002 Infiniti G20, every restoration is an expression of dedication and patience. These aren’t showpieces—they’re functional builds made to be driven, improved over time, and appreciated for their originality.
What drives me in the garage is the same mindset I bring to every project: “Built, not bought.” Whether I’m restoring a rare part, fabricating a fix, or tuning performance for the road ahead, I take pride in the process. It’s about craftsmanship, resourcefulness, and long-term thinking — values that have shaped how I approach business, health, and life itself.
These JDM projects stand as proof that the right mix of vision, hard work, and intention can transform anything — one bolt, one rep, one step at a time.
Fitness & Weight Loss Transformation
Lost 50+ lbs Through Real Food and Daily Discipline
My most personal build — a transformation rooted in mindset and strategy.
- No shortcuts: just structure, consistency, and learning
- Focus on real food over gimmicks
- Discipline built in the gym, but sustained in everyday choices
Common Threads
Craftsmanship, Consistency, and the Long Game
At first glance, web development, car restoration, and fitness might seem like separate worlds — but they’re all connected by a common foundation: a builder’s mindset. Whether I’m rebuilding a classic JDM engine, structuring a conversion-optimized website, or staying disciplined on a weight loss journey, the core principles stay the same.
Craftsmanship is at the center of everything. I believe in doing things the right way — not the quickest. Whether it’s hand-sourcing OEM parts or writing clean, efficient code, the details matter. Shortcuts may save time in the moment, but they rarely stand the test of time.
Consistency over intensity is another key thread. Progress in the garage, in business, or in the gym doesn’t come from one massive effort — it’s built through showing up every day. It’s about stacking small wins, even when motivation runs low.
The long game is what truly defines my approach. There’s power in patience. Just like restoring a CRX or optimizing a site for SEO, meaningful results take time, iteration, and trust in the process. This perspective shapes how I work with clients, how I train, and how I live.
Real progress — whether in the garage, on a website project, or during a weight loss transformation — isn’t the result of one-time bursts of motivation or all-nighters. It comes from committing to the process, day after day, even when the excitement wears off. It’s about showing up when it’s inconvenient, staying disciplined through setbacks, and trusting that small, steady improvements will compound over time.
In the garage, that might mean sanding down a part for the fifth time to get it just right. In business, it could be refining the user journey on a website or tweaking SEO to gain a few extra clicks. In fitness, it’s making healthy food choices or sticking to a walk when you don’t feel like training. These aren’t glamorous moments — but they’re the real engine behind sustainable success.
My Car Portfolio
